Masters student — Freya

Freya is balancing her full-time marketing role with part-time study, as she aims to complete the MSc Digital Marketing and Analytics at the University of Winchester

Why did you decide to pursue a postgraduate course?

I wanted to pursue postgraduate study for several reasons. I needed to prove to myself I could do it, and I enjoyed studying for my undergraduate degree. The Masters course is also a form of professional development within my current job role.

What was the application process like?

The application process at Winchester was quick and easy, and the admissions team was on hand to answer any of my questions.

Why did you choose this postgraduate course and institution?

I chose the University of Winchester because I studied there at undergraduate level and really enjoyed my time there. I also live and work locally, which helped inform the decision.

How did you fund your postgraduate study?

My postgraduate study is being funded by my employer, as it directly relates to my job role.

What is the course teaching you that your first degree did not?

I studied marketing at undergraduate level, so there is a little bit of crossover. However, I've been learning things in much more depth and covering entirely new topics, especially around analytics and web development.

Tell us a bit about the course.

It is taught by a wonderful array of academics who really make the learning process enjoyable. There is a diverse selection of students from all walks of life, which makes in-class discussions more interesting and valuable.

My course is primarily assessed through coursework. We have lecture-style talks, participate in group work and discussions, and apply our learning in real time, be that through simulations or supported independent learning.

How does postgraduate life differ from that of an undergraduate?

I'm studying part time while working full time, so I'm having to balance my time a lot more. It's also more independent, and even though your lecturers are still available to help, you're expected to do more reading and work in your own time. I find that I'm able to apply my learning to my job as well, which is not only rewarding but also helps me practice what I'm learning.

What are your plans for after graduation, and how does this course fit in with your career ambitions?

This course will allow me to pursue different roles within the marketing sector and open doors into other sectors.

What tips would you give to others choosing to study a Masters degree?

• Visit the university - if you're thinking about going to a new university to study your Masters, be sure to visit the campus to see the facilities available and to check if it feels right for you. It's great to utilise open days or events too, so you can speak to the academics who could be teaching you.
• Check the course content and assessments - if you've already studied or worked in the area you're looking to do a Masters degree in, ensure the content on the course is relevant to you. There is no point trying to learn something you already know. Also, consider how you're going to be assessed - if you know you don't do well in exams, choose a coursework-based Masters instead.
• Consider studying full or part time - studying at Masters level is a lot more full-on than undergraduate study, so consider your work situation. If you need to work full time, it might be best to study part-time. If you want to study full time, look at working part-time.

Find out more

• Explore relevant marketing courses.
• Consider employer sponsorship for your Masters.
• Read about the MSc Digital Marketing and Analytics at Winchester.